A Social Media event at the ITC Hall entitled Building Effective Social Media Strategies and Protecting Online Reputation in a Crisis featured speakers Eileen Brown, CEO of Amastra and Freeman Huw Beverley-Smith, Director at Field Fisher Waterhouse LLP.
The reputation of your online brand can change at the speed of a mouse click and that silly little error you just did could be flashed around the world within seconds. In this evening session our speakers spoke about how online messages can spiral out of control; how rumours and actions lead to instantaneous changes in perception.
They also discussed the need to have a 'listening strategy' and a way to measure online reputation changes. We spoke about how to appropriately deal with reputation changes and about how to develop balanced policies for social media use by employees. We looked into content ownership, the rights to use of social media platforms in the workplace and personal privacy issues. The talks and discussion were very interactive and the audience was made up of a mix of ITC members, including the Master, and guests. It was a thought provoking evening and I’m sure it’s a topic we’ll be debating again in the future!
Eileen Brown is a social business consultant who has been working with collaborative technologies for 20 years. She creates the social business, ignites communities and enables effective social commerce and social CRM. She writes the Social Business column for ZDNet, part of CBS interactive. Her book, Working The Crowd: Social Media Marketing for Business, is available on Amazon. She is a regular speaker at conferences around the world, writes a successful blog and can also be found on Twitter, Facebook, LinkedIn and Google +.
Huw Beverley-Smith is a Director in the Technology and Outsourcing Group at Field Fisher Waterhouse LLP, one of the largest specialist groups of lawyers in London dedicated to technology, media and telecoms law. Huw advises on technology procurement and outsourcing, intellectual property, ownership and licensing and data protection – particularly in new media. He is the author of two books on intellectual property published by Cambridge University Press, the author of three chapters in Outsourcing Law and Practice (Law Society 2010) and is a frequent speaker at UK and international conferences. He is also a Freeman of our Company.