GDPR is Good for Business, a Tri-Livery event, hosted by the Stationers’, Information Technologists’ and Marketors’ Companies.
New business opportunities are being created from GDPR, that will offset the challenges associated with it.
May 25th was a pivotal day for the General Data Protection Regulation. We had endured months, years even, of scare stories about the death of direct marketing, the size of the fines, and seen a whole industry of consultants attempting to lift the confusion and had hundreds of emails from companies we couldn’t remember double, treble, quadruple confirming it was OK to keep send-ing emails. Now the dust has settled and organisations are developing a calmer understanding of how they should collect, store and manage people’s personal data, the focus of conversation is moving towards the opportunities which GDPR unlocks – for marketing which will delight people, deliver better customer insight and opportunities for companies to sell more, IT Departments to make the strong business case for exploring cleaner, up to date customer databases and for stepping up cyber security measures. This Tri-Livery event brings together a varied panel of experts to present their perspective and insight; from client to legal, and data to agency – with a focus on how businesses can benefit from GDPR, rather than its perceived constraints.
For more information see the flyer below and to book your place, please CLICK HERE.